Real Estate Tech Trends
/How are buyers searching for property? Where do buyers/sellers come from and what information do they find useful? How important is communication and what is the role of technology? These are just some of the questions answered in a commentary by Properties Online Inc. Click the link below and check out one of the most informative articles you will read this year.
Here are some quick stats from the piece:
- Mobile apps and searches increased over 400% from 2012 to 2013
- Searches in newspapers have dropped over 50% from 2007 to 2013
- Roughly 80% of buyers found pictures and detailed property information very useful in their search versus just 19% using videos
- Over 50% of buyers/sellers chose a Realtor from referral or past use
- There are some very interesting statistics from California (maybe where we are heading) about where buyers/sellers found their real estate agent
- Communication and expected response time from buyers/sellers might surprise you
- Social media must become a tool for you (Facebook is currently king)
It’s worth a 5-10 minute read. Click below. Have a great week!
http://propertiesonline.com/Reports/annual-real-estate-trends-report.pdf